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28 April, 20:00 CEST

The Hmm @ 4 locations

In 1964, Marshall McLuhan wrote about the concept of the global village and that “we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned.” Almost sixty years later we’re still asking how different forms of media can bring us together across time and space, and tonight we want to explore just that. This event must be one of our most challenging experiments this year and, as far as we know, it is the first time something like this has happened in the Netherlands! The Hmm @ 4 locations is a decentralised event that takes place simultaneously at four locations in four provinces in the Netherlands.

The idea for this hybrid format emerged during our conversation with live-ness researcher Esther Hammelburg, who questions the importance of being together in one place in order to create a sense of togetherness. Tonight, we will investigate whether that is really the case. You can attend The Hmm @ 4 locations in Amsterdam, Rotterdam, Utrecht and Eindhoven, and of course you can also follow the event online. Taking the shape of our Hmm fast events, we have invited eight speakers to join us across all four locations. Each location will have two speakers physically present there and the other speakers will be followed via a livestream in each location.

You can physically join at:
Waag, Nieuwmarkt 4, Amsterdam
Het Nieuwe Instituut, Museumpark 25, Rotterdam
MU, Torenallee 40-06, Eindhoven
IMPAKT, @Theater Berenkuil, Biltstraat 166, Utrecht

In Rotterdam you can also join the Thursday Bite from 6pm: a bite sized vegetarian or vegan meal, from the kitchen of chef Manuela Goncalves Tavares and her team. You can book the Thursday Bite via our ticket options up to one day before the event. This ticket is non-refundable.

Launch Hmmosphere!

And we’ve got another surprise for you! 👃 During this very special event we’ll also be launching our new Hmm scent, Hmmosphere 🥳 For tonight only we’ve got a special deal where you can get a ticket for the event and a bottle of Hmmosphere for only €30. You can pick up the scent at the event location or have it shipped to your home in the Netherlands (order before Friday April 22nd, end of day, to get it in time!) to turn your own space into a The Hmm atmosphere. Read all about our experimentations creating Hmmosphere together with artist Cesar Majorana here.


Coming up